The New Era of Financial Advice: Transforming Client Experiences
The New Era of Financial Advice: Transforming Client Experiences
3
The information on this website is general in nature and does not take into account your objectives, financial situation, or needs. Consider seeking personal advice from a licensed adviser before acting on any information.
Advisers are no longer just financial experts, they are now at the forefront of providing transformative client experiences.
This shift in the industry is predicted to bring about significant positive changes, according to professional VBP chief executive, David Carney.
Carney believes that advisers are now in the business of selling "an experience" and that the financial industry is transitioning into the experience economy. He envisions a future where clients eagerly anticipate their reviews because it challenges their thinking and helps them set goals. A structured and well-organized meeting, incorporating digital tools, offers a staged experience that leaves clients feeling valued and empowered. This, Carney asserts, is the future of advice.
Putting the "Human" in Financial Services
Carney emphasizes the importance of majoring in humanity for all financial services professionals. He believes that intuition, shared learning, and personal experiences create lasting impacts. Carney recalls a time when he helped an orthopedic surgeon, who was financially successful but yearned to take a sabbatical and give back in Africa. Carney provided the confidence and permission needed for the surgeon to pursue this significant endeavor. Through his role as an adviser, Carney empowered the surgeon to make a positive difference.
While acknowledging the role of technology, Carney believes that it should be used to enhance the human aspect of the business. He predicts that in the near future, repetitive tasks, such as building fee disclosure statements, could be automated by bots. This would allow advisers to focus more on building meaningful relationships and providing personalized guidance. By leveraging technology in specific areas, advisers can access global best pricing and improve efficiency, ultimately boosting cashflow and profits.
Revolutionizing Talent Development
As the industry evolves, Carney contends that revolutionizing talent development is a crucial necessity for advice businesses. Traditional approaches of working behind the scenes for a couple of years are no longer sufficient. To attract and retain the best talent, businesses must fast-track development and shorten the learning curve. Firms that invest in developing their people and embrace innovative ways of training will ultimately thrive in an industry facing a massive shortage of talent.
Carney envisions future advisers as individuals who possess exceptional interpersonal skills, while also embracing the role of co-pilots alongside technology. This combination of human expertise and digital tools will create a dynamic and efficient advisory experience.
In preparing for the future, Carney advises advisers to brace themselves for the inevitable disruption. The industry has already experienced significant changes in the past few years, and more disruptions are on the horizon.
VBP recently signaled their commitment to the financial advice industry by acquiring Elixir Consulting. This move is aimed at expanding their service offerings and positioning the combined business as the go-to growth partner for advice firms seeking innovation and scalability.
In conclusion, the future of financial advice lies in providing transformative client experiences. By adopting a human-centric approach, embracing technology as an enabler, and revolutionizing talent development, advisers can navigate the evolving landscape and thrive in an industry ripe for change.
Published:Tuesday, 5th Dec 2023 Source: Paige Estritori
Please Note: If this information affects you, seek advice from a licensed professional.
The Australian Securities and Investments Commission (ASIC) and the Reserve Bank of Australia (RBA) have intensified their oversight of non-bank lenders, responding to the sector's significant growth and its potential impact on financial stability. - read more
Macquarie Bank has announced a pause on trust and company lending within the residential property sector, a decision welcomed by the Property Investors Council of Australia (PICA). This move aims to mitigate the risk of residential properties becoming speculative assets and to encourage responsible investment practices. - read more
Westpac Banking Corporation has reported a slight decrease in its annual profit, recording A$6.99 billion for the fiscal year ending September 30, 2025, down from A$7.11 billion the previous year. Despite this decline, the result surpassed analysts' expectations of A$6.83 billion. The bank attributes this dip to intensified competition within Australia's mortgage market and a marginal reduction in its net interest margin, which fell by 1 basis point to 1.94%. - read more
Financial health is crucial in ensuring long-term stability and achieving your life goals. Whether it's buying a house, starting a business, or planning for retirement, a strong financial foundation can make these aspirations attainable. One of the key components of maintaining financial health is regular credit monitoring. - read more
Online loans have revolutionized the way Australians access finance. With the emergence of fintech and the convenience of the internet, obtaining a loan is now faster, easier, and often more customer-centric. When managed responsibly, the online loan application process empowers borrowers with quick funds for life's unexpected expenses or investments. However, the speed and simplicity of online transactions can also lead to common oversights. - read more
Creditworthiness represents a cornerstone in the world of finance, serving as the gauge by which lenders assess an individual's reliability in repaying debt. It's this measurement that can open doors to various financing opportunities or, conversely, become a barrier to accessing essential credit lines. So, what is creditworthiness, and why does it matter? - read more
