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ASIC Cracks Down on Unlicensed Financial Influencers

Regulator Warns Against Unlawful Promotion of High-Risk Investments

ASIC Cracks Down on Unlicensed Financial Influencers?w=400

The information on this website is general in nature and does not take into account your objectives, financial situation, or needs. Consider seeking personal advice from a licensed adviser before acting on any information.

The Australian Securities and Investments Commission (ASIC) has intensified its efforts to regulate financial content on social media by issuing warning notices to 18 'finfluencers'—individuals who use social media platforms to discuss financial products and investments.
These actions are part of a coordinated international initiative targeting unlicensed promotion of high-risk financial products.

ASIC's primary concern centers on finfluencers who present themselves as trading experts and promote complex, high-risk investment products such as contracts for difference (CFDs) and over-the-counter (OTC) derivatives. These promotions often feature images of luxury lifestyles, implying high investment success rates, which can mislead consumers.

Commissioner Alan Kirkland emphasized the importance of distinguishing between entertainment and factual financial advice. He cautioned that popularity on social media does not equate to credibility and urged consumers to verify the credentials of individuals offering financial advice.

To assist consumers, ASIC provides a professional registers search tool, enabling individuals to confirm the licensing status of financial advisors. This resource is crucial for ensuring that the advice received is from qualified and authorized professionals.

ASIC's crackdown underscores the necessity for consumers to exercise caution when engaging with financial content on social media. It also serves as a reminder for content creators to adhere strictly to regulatory requirements to avoid legal repercussions.

Published:Tuesday, 10th Feb 2026
Author: Paige Estritori

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